Tiffany Henschel

Touchmark Living Centers offers retirement living solutions in several locations across the United States and is considered one of the top private companies in Oregon. As a graphic designer and photographer on a small and closely-knit marketing team, we were responsible for branding, advertising, and any visual and/or digital correspondence related to the 14 communities. Below are some examples of the projects completed during my two years at Touchmark.

Style Guide

I consolidated and re-organized an outdated style guide for Touchmark. In the process I created a color chart with an easy-to-find Pantone, CMYK, Hex and RGB values, a ‘How-To’ guide to the company’s logos and colors and their applications, an overview of each community and their color scheme, etc. This style guide is available on our intranet for each community to use. Future designers, vendors, and printers can also take advantage of the guide. Below are a few examples.

Greeting Cards

I created a variety of greeting cards, including sympathy, get well soon, and birthday cards, for Touchmark communities to purchase in bulk for residents. I created each design in Illustrator.

Donation Connection

A common issue that people face when moving to a retirement community is downsizing. Prospects and new residents frequently ask the sales team for a list of companies where they can resell/recycle/donate unwanted items. I created an easy-to-use tool and organized the information in such a way that families could find the information they needed quickly and efficiently.

Testimonial Postcards

Bi-monthly postcards featuring testimonials from actual Touchmark residents are mailed to prospects on each community’s mailing list. A tear-out sheet on the right allows recipients to keep upcoming event information.